Television Networks Promote Volunteering

Television viewers will notice the week of October 19 – 25 that their favorite characters and actors are promoting volunteerism to a level never before seen in the entertainment industry.

The effort is part of a multi-year initiative from the Entertainment Industry Foundation (EIF) titled "I Participate," which will encourage Americans to embrace a new way of thinking about service and aims to persuade millions of people to volunteer regularly.

"We are trying to broaden the collective national conversation about service," said EIF's President and CEO Lisa Paulsen. Added supporter and Tony-Award-Winning Actress Bernadette Peters, "I think it's important to help people and causes that need our help. The 'I Participate' campaign will ultimately involve all segments of the entertainment community including film studios, the recording industry, Broadway and others."

More than 70 daytime and primetime television shows on ABC, CBS, FOX, NBC and additional networks will spotlight service through scripted programming, segments and public service announcements with inspirational messages and storylines about volunteerism.

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